Benefits
Capturing Additional Type-in Traffic
Many URL's are purchased simply to capture type-in traffic. Type-in traffic is a term describe users who navigate to a web site by typing the site's address into their web browser. Securing domain names with fair amount of type-in traffic can be a great boost in sales. If you sell 'fish', your main URL might be 'companyfish.com'. To capture potential type-in traffic you might also secure and redirect the following:
'bangus.com'
'tilapia.com'
'bangusattilapia.net'
Protect your Intellectual Property
It is also a good idea to secure alternate versions of your primary domain as a means to prevent competitors from trying to squeeze in your name and branding rights. Buying multiple domain names is a great strategy to secure your domain and prevent domain cybersquatting or even your competitors which may result to malicious misuse or dilution of your brand or trademark.
Easy Management
Having multiple domain names pointed to your primary website, allows you to manage all your domain using single interface or console.
