If your business-model will benefit from personalizing the customer experience then you need a personalization engine. The Intigrix Persona allows you to:
Your users can choose an unlimited number of profile variables which can be used to generate the right profile for an event or scenario (e.g. desktop background, preferred online news etc).
Generate stereotypes by use existing variables to implement generalized information.
Integrate mass personalization and customization to our website using the Intigrix Portal and amaze your users!